JG.

Communication · Business · Data

Julya
Gonçalves

Where communication meets data.

Commercial Strategy & Business Transformation | Data Analytics, Automation & Continuous Improvement

I connect people, processes and data to make commercial and operational decisions clearer.

View selected workLinkedInGitHub profile

02 / Work

Selected work

Business-first case studies showing how digital tools can make operations clearer, more traceable and more useful for decisions.

Synthetic vehicle traceability summary with status and recent events

Operations & Digital Solutions

Vehicle Operations Traceability Platform

A conceptual experience that brings consultation, movement history and transfer follow-up into one clear operational view.

  • Power Apps
  • Automation
  • Process mapping
Synthetic Kaizen portfolio overview with status and contribution charts

Data & Continuous Improvement

Kaizen Portfolio Analytics

An analytics-oriented experience connecting portfolio visibility, initiative diagnosis and improvement priorities.

  • Power BI
  • Kaizen
  • KPI design
Synthetic performance dashboard with KPI cards, period comparison and trend charts

Business Analytics & Decision Support

Data Analysis & Dashboards

Visual evidence of how I structure KPIs, CRM and lead analysis, customer segmentation and campaign information to support business action.

  • Power BI
  • Data storytelling
  • Decision support

03 / Approach

Where communication meets data.

The connecting thread is not a tool. It is the ability to translate between people, operating reality and evidence.

01

People & stakeholders

Translating needs, aligning perspectives and creating usable routines.

02

Processes & operations

Mapping flows, clarifying handoffs and improving consistency.

03

Data & decisions

Structuring indicators and information to support action.

04 / Impact

Improvement made visible.

Export archive digitalisation

Reduced physical document handling and supported a more sustainable routine.

Unified colour catalogue

Improved consistency and reliability through a shared technical reference.

Bodybuilder instruction guide

Clarified information for partners and reached the final stage of a customer-category Kaizen award.

Recognition

  • Best Improvement of the Year — Sustainability2024
  • Kaizen Highlight — Market Company & PI2025
  • Kaizen Awards finalist — Customer category2025
  • Experience ambassador recognitionRecognition for connecting customer experience, communication and engagement with stakeholder interaction and disciplined execution.
    2025

Public copy intentionally omits unconfirmed quantified outcomes and confidential implementation details.

05 / About

Connecting business needs, people and information.

My experience has developed where commercial, technical and operational work must stay aligned. I have worked with indicators, CRM and lead analysis, operational controls, Lean initiatives and digital tools.

My background in Organizational Communication shapes how I approach transformation: a solution creates value when people understand it, trust it and can use it in their routine.

06 / Experience

A business trajectory where communication meets data.

Mar 2026–Present

Commercial Operations / Used Trucks

Volvo Trucks

Analytics and automation for commercial and operational routines, supporting KPI visibility, process standardisation and stakeholder coordination.

Jun 2024–Mar 2026

Strategic Marketing & Sales Engineering

Volvo Trucks

Dashboards, CRM and lead analysis, NPS, automation, budget monitoring, Lean initiatives and cross-functional project coordination.

Jul 2024–Dec 2025

B2B Communication

Cacto Comunicação · UTFPR Junior Enterprise

Client relationships, commercial proposals, digital campaigns, supplier interfaces and project routines.

May 2023–Jun 2024

Sales Support

Volvo Trucks

Dealer support in Brazil and assistance with Latin American export routines, connecting documentation, transport partners and communication.

07 / Skills

Business capabilities, supported by technology.

Business & strategy

Commercial strategy · Business transformation · Project coordination · Stakeholder management · Process mapping

Data & analytics

Power BI · Power Query · Excel · Data analysis · KPI development · CRM & lead analysis

Automation & digital solutions

Python · Power Apps · Power Automate · VBA

Continuous improvement

Lean Thinking · Kaizen · PDCA · Process standardisation · Operational excellence

08 / Resume

Privacy comes before downloads.

The current resume files contain personal contact information and document metadata, so they remain intentionally unpublished. Public-safe English and Portuguese copies can be added after review.

Not publicly available

09 / Contact

Let’s connect where communication turns data into clearer business decisions.

For professional contact, connect through LinkedIn or explore my public work on GitHub.

LinkedInGitHub

Business Analytics & Decision Support

Data Analysis & Dashboards

Challenge

Commercial information becomes less useful when indicators, lead status, customer groups and campaign signals are difficult to navigate together.

My contribution

Structured analytical views that connect KPIs, segmentation, channels, regional patterns and performance evolution to business questions.

Solution

A public-safe visual gallery showing how raw commercial and communication data can become concise, navigable decision support.

Business value

Clearer information, stronger stakeholder conversations and a more direct path from analysis to action.

Tools & methods

Power BI · Power Query · Excel · Python · KPI design · Segmentation · Data validation · Data storytelling

Public-version note

The capability reflects approved portfolio experience. Every value, identifier, category and visual record shown here is fictional.

Synthetic performance dashboard with KPI cards, period comparison and trend charts
Performance overview and period comparison
Synthetic lead dashboard with assignment, channel, region and funnel views
Lead flow, channels and regional distribution
Synthetic campaign dashboard with customer segments, reach, engagement and conversion
Segmentation and campaign engagement
Synthetic decision-support dashboard with target, actual and category trends
Target, actual and category signals

Conceptual public demonstration. Data and identifiers are synthetic and sanitised.

Operations & Digital Solutions

Vehicle Operations Traceability Platform

Challenge

Operational information and movement updates can become fragmented across stakeholders.

My contribution

Structured a clearer experience for consultation, event history, transfer status and documentation follow-up.

Solution

A conceptual interface connecting a searchable vehicle record to a status summary, transfer details, event history and a generic document-status check.

Business value

Shared visibility, easier follow-up and a stronger basis for coordination and decisions.

Tools & methods

Power Apps · SharePoint / Microsoft Lists · Power Automate · Python · Process mapping · Stakeholder coordination

Public-version note

Public conceptual demonstration only; no connection to employer systems or data.

Synthetic initial search screen for vehicle VEH-00042
Initial search and consultation
Synthetic traceability summary for vehicle VEH-00042
Traceability summary
Synthetic transfer details and event timeline between fictional locations
Transfer details and event timeline
Generic synthetic document status component with no official records
Generic document status

Conceptual public demonstration. Interface and data are synthetic and sanitised.

Explore project repository ↗

Data & Continuous Improvement

Kaizen Portfolio Analytics

Challenge

Continuous-improvement initiatives need a reliable, navigable view of portfolio status, ownership, contribution areas, results and pending work.

My contribution

Created an analytics-oriented experience connecting portfolio overview, initiative selection, contribution map, diagnosis and improvement pipeline.

Solution

A visual path from portfolio-level signals to initiative context, structured diagnosis and the next improvement actions.

Business value

Helps users navigate initiatives, surface priorities and make continuous-improvement work more visible.

Tools & methods

Power BI · Power Query · Excel · Python · Data validation · KPI design · Kaizen · PDCA · Data storytelling

Public-version note

Public conceptual demonstration; values, projects, roles and supporting details are synthetic.

Synthetic portfolio overview with initiative status and contribution charts
Portfolio overview
Synthetic initiative selection and contribution map
Initiative selection and contribution map
Synthetic Kaizen diagnosis showing before, improvement and result
Diagnosis and improvement narrative
Synthetic improvement pipeline with fictional initiatives
Improvement pipeline

Conceptual public demonstration. Interface and data are synthetic and sanitised.

Explore project repository ↗